How to make the most of your business networking?

  • by Carole Jordan
  • 12 May, 2017
Brighton Women's Supper Club Small Business Networking

Networking is a fundamental part of marketing within a business, it enables you to generate new clients and make new connections. If you want your business to grow read our tips below!

Our top tips for business networking

Strategy:  Don’t go to a networking without a clear strategy in mind of what you want to achieve. You will spend your time socialising, maybe with people you already know, and doing nothing to progress the needs of your small business.

Persistence:  How do you measure your success at networking events? Most will measure their success based on whether they obtained a new client, and if they don’t they will cease attending the networking event. This is a mistake. In order for your strategy to work you must persist! By moving on to a different event, or intermittently attending different ones, you are no longer following your initial strategy.

USP:  Find a way for you to portray to others what sets you apart from the rest of the people in the room. Whether you give a presentation at an event, or have a unique business card, you don’t want to get lost in a sea of people who could all be selling what you’re selling.

Connect online:  After you’ve been to an event you may expect enquiries to come flooding in, networking can be a slower game than this. To ensure your efforts at the networking event aren’t quickly forgotten, ensure you keep in touch with your prospects online. Either through Twitter or Facebook or the larger business network - Linkedin . If you don’t have any of these profiles for your business I suggest you get at least one immediately!

Elevator Pitch:  Have you prepared an elevator pitch before? Well now is the time. We have a blog detailing everything you’ll need to know on how to perfect your elevator pitch.

Why not practice your networking skills at one of our networking events? Join our Brighton Small Business Meetup page to stay up to date with events.

Do you have any tips to add? Put them in the comment section below!

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