Networking is a fundamental part of marketing within a business, it enables you to generate new clients and make new connections. If you want your business to grow read our tips below!
Don’t go to a networking without a clear strategy in mind of what you want to
achieve. You will spend your time socialising, maybe with people you already
know, and doing nothing to progress the needs of your small business.
How do you measure your success at networking events? Most will measure their
success based on whether they obtained a new client, and if they don’t they
will cease attending the networking event. This is a mistake. In order for your
strategy to work you must persist! By moving on to a different event, or
intermittently attending different ones, you are no longer following your
Find a way for you to portray to others what sets you apart from the rest of
the people in the room. Whether you give a presentation at an event, or have a
unique business card, you don’t want to get lost in a sea of people who could
all be selling what you’re selling.
After you’ve been to an event you may expect enquiries to come
flooding in, networking can be a slower game than this. To ensure your efforts
at the networking event aren’t quickly forgotten, ensure you keep in touch with
your prospects online. Either through Twitter
the larger business network - Linkedin
If you don’t have any of these profiles for your business I suggest you get at
least one immediately!
Elevator Pitch: Have you prepared an elevator pitch before? Well now is the time. We have a blog detailing everything you’ll need to know on how to perfect your elevator pitch.
Why not practice your networking skills at one of our networking events? Join our Brighton Small Business Meetup page to stay up to date with events.
Do you have any tips to add? Put them in the comment section below!
It’s always nice to reward your employees, especially those who may have worked for your business for a long time. Find out how you can do this and still reap the tax benefits.
If you want to grow your exports then the government want to help you on your way with Finance, Insurance and opportunities to meet potential customers. Yippee!
There’s a hidden gap in skills and knowledge between those of us who are qualified Accountants, and those who refer to themselves as Accountants. Every day we make an investment in your business to ensure you receive the quality of advice you need to protect your business.
It’s January and its ‘National Pay Your Self-Assessment
Your tax return should be safely in the HMRC net now but if you didn’t file before 12th December you will not receive a statement and payslip in the post. In any case, it’s best to brace yourself for making the payment as the statements are drip feeding very slowly through the postal system as I write.