Networking is a fundamental part of marketing within a business, it enables you to generate new clients and make new connections. If you want your business to grow read our tips below!
Don’t go to a networking without a clear strategy in mind of what you want to
achieve. You will spend your time socialising, maybe with people you already
know, and doing nothing to progress the needs of your small business.
How do you measure your success at networking events? Most will measure their
success based on whether they obtained a new client, and if they don’t they
will cease attending the networking event. This is a mistake. In order for your
strategy to work you must persist! By moving on to a different event, or
intermittently attending different ones, you are no longer following your
Find a way for you to portray to others what sets you apart from the rest of
the people in the room. Whether you give a presentation at an event, or have a
unique business card, you don’t want to get lost in a sea of people who could
all be selling what you’re selling.
After you’ve been to an event you may expect enquiries to come
flooding in, networking can be a slower game than this. To ensure your efforts
at the networking event aren’t quickly forgotten, ensure you keep in touch with
your prospects online. Either through Twitter
the larger business network - Linkedin
If you don’t have any of these profiles for your business I suggest you get at
least one immediately!
Elevator Pitch: Have you prepared an elevator pitch before? Well now is the time. We have a blog detailing everything you’ll need to know on how to perfect your elevator pitch.
Why not practice your networking skills at one of our networking events? Join our Brighton Small Business Meetup page to stay up to date with events.
Do you have any tips to add? Put them in the comment section below!
HMRC have released their new advisory fuel rates for drivers of company vehicles. These came into effect from 1st July and allow reimbursement of fuel tax free at these levels.
Nobody wants to pay tax on divorce. So how do you keep your tax bill down while coming to a sensible arrangement with your spouse?
Since the change to Dividend tax came in you may be wondering if there are more tax efficient ways of drawing funds from your company. Read more for an idea that can save tax each year.
I love the summer for sitting back and reflecting on the year. Thinking back to the dark days of winter and forward to the joy of Christmas time. Now is the ideal time to review how your business is going and as you revive yourself through holidays and sunshine you’ll be well placed to make any changes come the autumn.