How to make the most of your business networking?

  • by Carole Jordan
  • 12 May, 2017
Brighton Women's Supper Club Small Business Networking

Networking is a fundamental part of marketing within a business, it enables you to generate new clients and make new connections. If you want your business to grow read our tips below!

Our top tips for business networking

Strategy:  Don’t go to a networking without a clear strategy in mind of what you want to achieve. You will spend your time socialising, maybe with people you already know, and doing nothing to progress the needs of your small business.

Persistence:  How do you measure your success at networking events? Most will measure their success based on whether they obtained a new client, and if they don’t they will cease attending the networking event. This is a mistake. In order for your strategy to work you must persist! By moving on to a different event, or intermittently attending different ones, you are no longer following your initial strategy.

USP:  Find a way for you to portray to others what sets you apart from the rest of the people in the room. Whether you give a presentation at an event, or have a unique business card, you don’t want to get lost in a sea of people who could all be selling what you’re selling.

Connect online:  After you’ve been to an event you may expect enquiries to come flooding in, networking can be a slower game than this. To ensure your efforts at the networking event aren’t quickly forgotten, ensure you keep in touch with your prospects online. Either through Twitter or Facebook or the larger business network - Linkedin . If you don’t have any of these profiles for your business I suggest you get at least one immediately!

Elevator Pitch:  Have you prepared an elevator pitch before? Well now is the time. We have a blog detailing everything you’ll need to know on how to perfect your elevator pitch.

Why not practice your networking skills at one of our networking events? Join our Brighton Small Business Meetup page to stay up to date with events.

Do you have any tips to add? Put them in the comment section below!

You might also be interested in...

If you enjoyed the blog, why not leave us a comment, or share it with a friend...

Free advice delivered to your inbox

Browse our other blog posts...

Our latest blog

by Carole Jordan 12 Oct, 2017

This is the first in our series of blogs designed to help you better understand your business accounts. We’re kicking things off with the profit & loss report!

by Carole Jordan 09 Oct, 2017

Taking on your first employee can be an exciting time but there are some responsibilities you need to be aware of. One of them is compulsory pensions these are your auto-enrolment responsibilities. Find out what this means below.

by Carole Jordan 02 Oct, 2017

This is the second most popular question from business owners. This sounds like a simple question but the answer is complex and involves many aspects to consider. The answers will depend on the make of the car, the tax position of the owner, their business and the method of ownership.

by Carole Jordan 25 Sep, 2017

Dealing with overseas customers and VAT rules can be a bit complicated for some businesses, particularly those in retail where you may not have proof that goods are leaving the UK.
Read below to find out more about the options available to your business.

by Carole Jordan 18 Sep, 2017

If you receive rental income from a furnished residential letting then you’ll be aware of a “Wear and Tear” allowance, eligible for use against your properties. This allowance recently saw a change to its terms, read below for more details.

More posts
Share by: